The U.S. Joint Industry Committee (JIC) has brought together national programmers, media agencies, streamers and trade bodies to build a more sustainable future for video measurement– one that is anchored in collaboration and innovation as we seek to establish standards for cross-platform measurement and enable multiple currencies. The JIC will convene the industry at the JIC Measurement Summit on April 27th to put partnership and progress on full display. Save the date and RSVP to reserve your spot below.
